Archives for Industry

1-in-5 patients unsuitable for cosmetic surgery

A recently published survey undertaken by the British Association of Aesthetic Plastic Surgeons (BAAPS) showed that around two thirds of its members turn down up to 30% of patients’ requests for cosmetic surgery. Unrealistic expectations and medical unsuitability for cosmetic surgery were cited as common reasons for declining to operate.
Read More

Managing expectations in cosmetic surgery

Cosmetic surgeons know that managing expectations is key to ensuring a happy patient after surgery. Patients should be shown a range of before and after photographs to illustrate a variety of outcomes and not just a surgeon’s carefully selected best results. Everyone is different and much of the outcome after surgery
Read More

Greater regulation for Cosmetic Surgery

The cosmetic surgery industry has once again come under the spotlight with calls for greater independent regulation. Aggressive marketing and cut-price treatments are the focus of current criticism; the recent PIP breast implant scandal was one example where cheaper surgery left patients disadvantaged and potentially at risk. It is likely
Read More