Cancer Research UK launched it's SunSmart campaign in 2003, aimed at raising public awareness about skin cancer from an evidence-based platform. Cancer Research UK is the largest funder of skin cancer research in the UK and relies upon public fundraising for its research activity.
The forthcoming RideLondon 2013 100-mile cycling sportive, the first London Olympics 2012 legacy event, is one such opportunity to support the Cancer Research UK team.